The Tea Route
La Ruta del Té is one of the first gourmet tea brands in Argentina. In addition, a dream tourist spot orbits within the same brand.
This is a space created to learn about the history of Argentine tea and to produce it in a large-scale factory.
The objective of the project was to redesign its current line of products, adapting them to enhance value and differentiation with the intention of consolidating and opening up to new markets.
Services
Strategy
Packaging
Content
Equipment
Estrategia y diseño:
Luisina Portillo
Ilustración:
Fernanda Parchmoczuk
Year
2022-2023
This project was awarded during 2023 by Veredictas Internacional
in the category "Packaging Line Design with Brand Value"
Read more: HERE
It also received the Argentine Seal of Good Design, a recognition awarded by the Ministry of Production of the Nation.
To learn more about the design process and see how we got to these results, we invite you to take a look here: Behance
