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Innata - natural cosmetics
Innata is a natural cosmetics brand that embraces good skin care and personal care practices with conscious and natural products. These products are made with the highest quality raw materials, of natural origin and free of harmful substances.
Services
Strategy
Branding
Packaging
Content
Equipment
Strategy and design:
Luisina Portillo
Photograph:
Claudia Procopio
Year
2018
The goal was to achieve a flexible identity that could be applied to a wide range of products and that communicated the philosophy of responsible consumption.
Innata is synonymous with beauty and natural care.
[INNATE - INNATE]
The ability to create was in her.
[quality, capacity] That which is not learned and belongs to the nature of a being from its origin or birth.
The decision to draw each element in an imperfect and relaxed way has to do with the search process to achieve each product.
Innate is constant search, it is innovation, it is nature.
"A small change in habits can change our environment"
@innata.cosmeticanatural
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