Lara - Cosmetic Brand
Lara es marca de cosmética que acompañamos desde su inicio. Su audiencia son mujeres que superan los 20 años, de nivel socioeconómico medio-alto que tienen sus propios ingresos y habitualmente consumen productos de belleza y cuidado personal (ABC1 - C2 - C3).
Pensada para ser comercializada en primera instancia en el territorio Argentino.
Para lograr un desarrollo visual coherente, previamente se desarrolló un diagnóstico y relevamiento que nos dan los siguientes conceptos claves.
Main features:
- Quality of products
- Present brand / company
- Constant innovation / flexibility
They are products with these characteristics:
- Competitiveness
- Vanguard
- Presence
Concept / synthesis
Lara is inspired by you.
She understands and sees women as treasures, and every day she finds a reason to give more and be part of their daily life. Her goal is to awaken that energy that makes her value everything she is, does and lives.
Lara understands freedom as a right that brings out the best in every woman, allowing her to make her own decisions and face new challenges.
For her, youth is eternal and has to do with the way you take life, not with age. Being in harmony means having a space to reconnect with yourself, to renew your energies and, above all, to take a break. Her products are designed for those moments of plenitude and enjoyment, whether short or long; the important thing is that they happen.
Equipment
Strategy and design:
Director General Luisina Portillo
Photograph:
DG Valeria Amarilla Grahl
Merchandising design:
By Gabriela Perez
Services
Strategy
Branding
Packaging
Content
Año
2021/2022
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Lara is a
project that we accompany
entirely
since its inception
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Essence
Lara lives, enjoys the process, is patient, shares it and celebrates it. She is in love with life and is convinced that to feel fulfilled, you need to live day by day and value every moment.
This is a project, a dream, whose primary objective is to be part of the moments of introspection and appreciation of each woman's life.
Our products/product lines are designed for different applications/moments and different aromas so that you can discover the ones you like the most. Our place of origin, Misiones, has an endless number of aromas, colors and textures that over time we will put into products that revalue and make known where we come from.
Enter the website and learn more about the
brand and its products!
