Missionary Strands
Product identity and communication strategy for a new loose leaf tea brand.
The communication strategy of Hebras Misioneras aims to position Misiones tea at a national level, having great development potential in relation to its quality.
It seeks to reposition the infusion and propose a new business model oriented towards fractionation with a view to export. The visual resources used in the packaging are based on the use of the raw material (tea leaf) and its morphology. The project was developed within the framework of the Pymes D plan.
With this brand we obtained the Argentine Good Design Seal in 2016 in the category of product identity and strategic communication. It is the first gourmet tea brand to obtain this award.
The Good Design Seal (SBD) is a distinction awarded by the Ministry of Productive Development to products from the national industry that stand out for their innovation, participation in sustainable local production, market positioning and design quality.
