Campaña Recreá el Iberá
In March 2020, isolation began in Argentina due to the COVID-19 pandemic.
We have created a campaign to support children and parents who are spending many hours at home again.
The concept "Recreate Ibera with Yerba Primicia and Guardabosques" is intended to make the environment surrounding the Primicia brand visible and raise awareness about the importance of taking care of it.
Services
Bell
Content
Equipment
Comunicación/contenido/gestión:
Luisina Portillo
Diseño:
Gabriel Gonzalez (Satelite agencia)
Animalitos: Guardabosques
Efe digital: desarrollo web
Año
2020
We created a digital interface connected to the brand's existing website, where templates of different animals and plants from Ibera could be downloaded free of charge. Each template provided information about each item and instructions for cutting and assembling. POP was also developed for points of sale.
The action went viral on Instagram. Contacts were made with influencers such as Felipe Colombo, Rochi Igarzabal, Federico Molinari, among others who have put together the squads with their children.
