First Herb
With Yerba Mate Primicia we worked on their product identity and communication strategy to reposition the brand. With more than 40 years in the market, they were looking to attract a younger audience and open up to new markets.
Services
Branding
Packaging
Strategy
Equipment
Strategy and account management:
Luisina Portillo
Design:
Gabriel Gonzalez (satellite agency)
Web: Federico Gunther (satellite agency)
Year
Since 2017
Sello de Buen
Diseño Argentino
Año 2021
The objective of entering new markets, cleared the need to work from the image. Inspired by the origin, by what moves them as a family and by one of the most important natural heritages in the world, "El Iberá". A progressive work that continues to be managed today and is generated from the inside out, validating and improving according to the audiences.
With this brand we obtained in 2021 the Argentine Good Design Seal in the product identity and strategic communication category.
The Good Design Seal (SBD) is a distinction awarded by the Ministry of Productive Development to products from the national industry that stand out for their innovation, participation in sustainable local production, market positioning and design quality.
Las estrategias y acciones que realizamos anteponen la creatividad y buena gestión de los recursos.
La premisa es mantener la marca fresca, por
eso vas a encontrar siempre con algo nuevo.
Conoce más de todo lo desarrollado en:
Doing and managing
Branding with Yerba Primicia means that every year the goals become more ambitious. Over time, the brand platform is perceived as stronger and consumer loyalty grows considerably.
