Special Edition
100 years of Argentine Tea
May 21 is International Tea Day, and in Argentina in 2023 the infusion will celebrate 100 years since its arrival.
We were called upon by the client to bring to life a limited edition pack that conveys the 100 years of Argentine Tea, inspired by the history that the company Don Basilio SRL began to write just eight years after the arrival of the first seeds to the country.
Services
Strategy and packaging
Customer
The Tea Route
Year
2023
Equipment
Direction and management: Luisina Portillo
Illustration and design: Fernanda Parchmoczuk
The strategy is to revalue Argentine Tea and tell the story of a family of Ukrainian immigrants who dedicated and dedicate their lives to tea.
A short but important timeline is on the back and invites you to learn more about the brand by visiting the website: www.larutadelte.com.ar
Influenced by the Porteño fileteado, adding the sun of our national flag and the cockade, we represent our Argentine identity in a doypack containing 100g of Black Tea.
Using a doypack with an airtight seal and aluminum is one of the most important decisions for a product like tea, where keeping it away from light and moisture is key to maintaining its properties.
